Heritage

hero

We mastered the segment of sexual wellness. Since day one, our mission has been to make people more comfortable and confident in their sexuality. For the last two decades, LELO has been helping individuals discover their needs and desires, guiding them to build confidence and improve overall well-being.

This is why we're thrilled to present you with our beauty range. Having already disrupted the toy industry for two decades, we're now setting our sights on a profound transformation of the beauty landscape, igniting a revolution of all things beauty.

With our original mission in mind, the first products we developed are luxury lipsticks that enhance your look and unlock your true potential. Join us in this exciting new journey and elevate your beauty game with LELO MAKEUP™.

no other
lily
evolution

We're a brand unlike any other: LELO has long established itself as THE luxury pleasure brand, leading the market in design, innovation, technology, and reputation. Our heritage is built on quality, securing its place as the foremost sexual wellness brand in the world.

LELO's journey began with creating the iconic LILY™ massager, crafted with meticulous attention to detail in our spiritual home of Stockholm, Sweden. The elegance and efficiency of our original concept quickly captured the hearts of discerning individuals worldwide, sparking a revolution in the world of intimate pleasure. Today, our reach extends far beyond our humble beginnings in Stockholm, with offices in major cities worldwide.

Today, we're a self-care movement aimed at those who know that satisfaction transcends gender, sexual orientation, race, and age. We're offering the experience of ecstasy without shame, the pleasure of discovering all the wonders of one's body, and equipping our customers with confidence that leads to a fulfilled intimate life.

Off
hero
Icon
2022
LELO

Red Dot Award Product Design  - SILA™

Icon
2022
LELO

The Cosmopolitan UK Good Vibes Awards 2022 Best Cock Ring - TOR™ 2

Icon
2020
LELO

IF Design Award 2020 - SORAYA™ 2